FertilitEASE, is a woman’s healthcare tech startup helping ease the access and education surrounding fertility and care.

13% of women will seek fertility healthcare each year in the U.S.

The startup founder, based in Nashville, connected with me with the scope of work being to help build a branded, comprehensive, and cohesive presentation deck in Google Slides. The deck would be used for educational purposes and live webinar presentations. The founder came to the project with a logo and 3 brand colors; from there, I built a visual brand system with fonts, logo kit, expanded colors, photography, and illustration procurement.

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The Basement

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Convergence of Ideas