SpotHero
THE BRAND
SpotHero is #1 downloaded parking reservation app, with 50 million parked cars, that provides a digital marketplace for parking. It was founded in 2011 and is headquartered in Chicago, Illinois. SpotHero allows users to find and reserve parking spaces in cities across the United States. The service helps drivers locate available parking spots in real-time and will enable them to book and pay for parking in advance, often at a discounted rate compared to on-site parking fees.
MY ROLE & THE WORK
Oct 2021 - July 2022
I started as an associate Visual Designer at SpotHero in Oct 2021. As one of two marketing/brand designers, I worked on several campaigns under the VP of Brand and CMO. Some top-performing campaigns included Opening Day for the MLB in 2022. SpotHero partnered with several iconic teams to provide official parking for the baseball season. I made OOH ads, in-stadium ads, social media graphics, motion graphics, videos, signage, print material, and swag.
International Women’s Day Event Branding
March 2022 was a pivitol time for women in tech. SpotHero had/has a majority women executive team so we wanted to create a special event open to the public. I led the charge into creating a brand identity system for the week of events. I created a style guide that was used to brand digital and print channels. I made a custom logo and font based on the connections of wires symbolizing women's connections in tech workplaces.
Social Media Design
