Dandy
Dandy is a leading tech startup revolutionizing the dental healthcare space. Ranked 34th on LinkedIn’s top 100 startups of 2022, Dandy became the first end-to-end digital dentistry partner for practices transitioning from annotated analog workflows. The aim was to power practice efficiency with revolutionary technology, skillful training, and world-class support.
Through networking with AIGA Chicago, I came across an opportunity to help with a massive rebrand at Dandy. Koto, a brand agency, rebranded Dandy to help with growth. In doing so the brand team at Dandy needed extra design help to interpret the new style guides and revamp over 1,200 assets ranging from emails, sales sheets, decks, trade show material, packaging, swag, and digital ads. With the help of Asana and a dedicated project manager, I used the new guides to generate new marketing assets across the board.
