Sharpen
Early learning assessments and effective reading intervention solutions, backed by science.
Post Purchase Email Design
I came to Sharpen as they were full speed heading toward a product launch - a make-it-or-break-it moment in the EdTech startup’s lifespan. They received a bare-bones brand guide in Figma from a great brand agency in Austin. It was up to me, as the sole designer, to take that guide and run with it, creating marketing material.
One big project was getting an automated post-purchase email designed in Klaviyo and ready to turn on once product launched.
Building A Social Media Presence
One of the day to day projects at Sharpen was to build a space on social media- create a lane in EdTech we could fit in and drive growth, while also being a great resource for parents and their kids struggling to read.