A long-time marketing friend reached out to me to help clean up a women’s healthcare tech startup brand. They had a brand agency build a nice brand guide, but no one to put it to use. My first objective was to use the brand guide to build a presentation deck in PowerPoint that presented the product to the FTC for Over-the-Counter (OTC) and Direct-to-Consumer (DTC) regulatory certification boards. It was a fast and furious sprint with dozens of renditions. I sourced extra stock images to build diversity. I created vector illustrations of the product and packaging to use in the library of brand material. Overall, the deck was approved and shipped leading to FTC approvals after additional rounds of legal.